GLITCH

Read about my process

Branding

Campaign Extensions

GLITCH is a Y2K-inspired fashion magazine built for the bold, rebellious spirit of Gen Z. The magazine’s mission is to celebrate, educate, and inspire by bridging the nostalgia of early-2000s fashion with today’s trends and values. Its tone is unapologetically edgy, playful, and tongue-in-cheek and is designed for readers who thrive on individuality and anti-establishment energy.

To bring this vision to life, I crafted a logo and comprehensive brand guidelines that give GLITCH a distinctive visual voice. A carefully curated mood board captured the magazine’s aesthetic energy, while a detailed customer persona clarified the identity and desires of its core readership. Every element—from typography to color to imagery—was designed to feel both nostalgic and forward-thinking, creating a cohesive brand that connects the Y2K era with contemporary fashion culture.

Byte Sized

Byte Sized is GLITCH’s podcast for fashion fans who love quick, iconic moments from magazine history. I designed the branding to capture the magazine’s edgy, Y2K energy while promoting upcoming issues and featuring cover models sharing their favorite fashion memories. Inspired by vintage desktop interfaces, the visuals feel nostalgic, bold, and unmistakably GLITCH, giving the podcast a voice that fits seamlessly within the magazine’s rebellious world.

GLITCH x Nike

I led a GLITCH x Nike feature for the November issue, designing an editorial spread, short-form TikTok and Instagram videos, and a long-form “origin story” video to announce the magazine’s launch. Drawing on GLITCH’s Y2K-inspired aesthetic, I combined bold, dynamic imagery with behind-the-scenes glimpses of green screens, lighting setups, and studio activity. The long-form video blends vintage news b-roll with dynamic audio to tease the Nike partnership and showcase GLITCH’s technological, edgy style. Together, these projects capture the magazine’s energy, nostalgia, and bold vision, generating buzz for the fall issue and establishing GLITCH as a trendsetter in fashion and culture.